Field Marketing Intern (Start ASAP)

About Tata Group

Tata Group, a venerable conglomerate founded in 1868, stands as a symbol of Indian industrial prowess. With a diverse portfolio spanning from steel and automobiles to information technology and hospitality, Tata Group exemplifies innovation and social responsibility. Guided by the principles of its visionary founder, Jamsetji Tata, the group continues to shape industries and positively impact communities worldwide.

Your role

About the team:

B&M Retail vertical of TATA 1mg is a unique setup of Retail, where they offer best-in-class pharmacy, diagnostics, and e-consultation under one roof. The team is responsible for In-Store operations execution, fulfilling error-free medicine dispensing, in-store Product Management & the best-in-class In-store customer experience. The team closely works with Warehousing, Merchandising, and Marketing teams to Identify customer requirements and fulfill them with quality and commitment.

What you will do:

• Execute and oversee on-ground field activation activities, ensuring the successful implementation of planned strategies
• Identify and evaluate potential locations for field activation, considering factors such as footfall, demographics, and brand visibility
• Plan and execute camps to support ground staff, engage with the target audience, and effectively communicate the brand message
• Track and report key performance indicators (KPIs), including the count of successful camps conducted and Gross Merchandise Value (GMV) earned from the allocated camps every month

Training & development

What you will achieve:

• Learning the steps involved in the sales cycle, from prospecting to closing deals, and the importance of each stage in achieving sales success
• Gaining a deep understanding of the products or services offered by the company, including features, benefits, and value propositions.
• Developing techniques to address and overcome objections or concerns raised by prospects during the sales process
• Acquiring knowledge of various sales techniques, such as consultative selling, solution selling, and relationship selling, and when to apply them based on customer needs

Compensation & benefits

Benefits may include:

• You will get INR 5000/- per month stipend and a duration of 60-90 days.
• Gain hands-on industry experience
• Mentorship from experienced professionals
• Access to training programs
• Regular feedback on performance to aid professional growth

Career progression

Upon successful completion of the internship, you'll receive a certificate for the same. If anyone stands out might also get a chance to bag a full-time offer.

Work-life balance

At Tata Group, fostering a harmonious work-life balance is ingrained in the corporate ethos. The organization prioritizes employee well-being through flexible work arrangements, comprehensive wellness programs, and a supportive culture that values personal time. By recognizing the importance of a balanced life, Tata Group empowers its workforce to thrive both professionally and personally, ensuring sustained success and fulfillment.

Culture & vibe

The work culture at Tata Group is characterized by a harmonious blend of tradition and innovation, fostering a collaborative environment that values integrity and social responsibility. With a commitment to excellence, employees experience a dynamic and inclusive vibe, where diverse perspectives are celebrated, and a shared dedication to making a positive impact on society creates a sense of purpose and fulfillment.

About you

What Tata Group is looking for:

• Familiarity with Delhi NCR, including Gurgaon, Delhi, Noida, and Faridabad, with an understanding of key locations suitable for field activation
• Excellent communication and interpersonal skills to engage effectively with both team members and the target audience during on-ground activities
• Proactive and able to take initiative in identifying opportunities for field activation, location scouting, and camp execution
• Ability to work collaboratively with a diverse team and independently manage assigned responsibilities
• Results-oriented mindset with a focus on achieving and exceeding monthly KPIs, contributing to the overall success of the activation campaigns

Sources

The following sources were used in researching this page:

• tata.com
• youtube.com